The BOSS Group, Cella and InSource have teamed up to benchmark the in-house creative community for a fifth consecutive year. The results of this survey provide valuable insights, as well as a source of validation and direction to in-house creative leaders.

More than 450 leaders from in-house creative departments responded to our survey conducted in January 2015. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to retail, healthcare, technology and software, financial services, pharmaceuticals, higher education, consumer packaged goods and services.

In-house creative leaders were asked to share their stories as they relate to shared challenges and goals across the industry. Topics cover the evolution of a creative services team, adapting company wide performance reviews for creatives, artistically adopting a new project management system and using data analytics to measure risks and rewards.

The report covers:

  • In-house reporting structure, staff size, and staffing strategy of your peers
  • Attrition rates, volume and overtime
  • The use of time tracking technology, creative briefs, and project tracking
  • Chargeback models – pros & cons, key challengess
  • Value proposition drivers of the in-house department
  • and more
2015 In-House Creative Services Industry Report

2015 In-House Creative Industry
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Where Talent and Opportunity Meet

The BOSS Group is an award-winning staffing provider for digital, creative and marketing talent. We’ve been supplying temporary, temp-to-hire, direct hire and managed staffing solutions to leading organizations across nearly every industry sector for more than 27 years. The BOSS Group is a six-time national Best of Staffing® award winner and the only creative staffing firm to receive a Diamond Award for client and talent satisfaction. The company is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about The BOSS Group at www.thebossgroup.com.

 

Optimizing the Business Side of Creative

Cella is the leading expert and advocate for in-house agency operations. We help maximize the value these unique teams bring to their parent organizations. Through our hands-on work with leading creative teams, our in-depth benchmarking of in-house agencies across the globe and our highly engaged community of Fortune 1000 creative leaders, Cella defines industry best practices for efficient and effective operations. Our services include managed agency solutions, operations consulting and professional development, all aimed at helping in-house teams thrive. Cella is a certified Women’s Business Enterprise and a BLR Holdings company.

Learn more about Cella and read our Cella Perspectives blog at cellaconsulting.com.

 

Inhouse. Creative. Connected.

InSource is an international nonprofit, volunteer-run organization established to motivate creative thinking, promote best practices and enhance the understanding of in-house design within the corporate environment.

Committed to design excellence and effective design management, InSource provides in-house creative managers and leaders with the resources and networking opportunities needed to manage their business and maximize the impact and value they provide to their organization.

Learn more about InSource at in-source.org.

 

Download Past Reports Below

2011 | 2012 | 2013 | 2014

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