The BOSS Group, Cella and InSource have teamed up to benchmark the in-house creative community for a sixth consecutive year. The results of this survey provide valuable insights, as well as a source of validation and direction to in-house creative leaders.

More than 400 leaders from in-house creative departments responded to our survey conducted in January 2016. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to financial services, professional services, healthcare, retail, technology and software, pharmaceuticals and higher education.

In-house creative leaders were asked to share their stories as they relate to shared challenges and goals across the industry. Topics cover opportunities in unexpected places, advantages of a dedicated operational role, power of metrics and data, the case for project managers and the value of hiring experienced in-house agency resources.


The report covers:

  • In-house reporting structure, staff size and staffing strategy of your peers
  • Attrition rates, volume and overtime
  • Evolving services offerings including video production and social media
  • The use of creative briefs, project tracking and DAM tools
  • Funding models and recovery goals—pros & cons, key challenges
  • Value proposition drivers of the in-house department and more
Report Artwork

2016 In-House Creative Industry
Report Webinar

Report Publishers

Where Talent and Opportunity Meet

The BOSS Group is an award-winning staffing provider for creative, digital and marketing talent. We’ve been supplying temporary, direct hire and managed staffing solutions to leading organizations across nearly every industry sector for over 27 years. The BOSS Group is a seven-time national Best of Staffing® award winner and the only creative staffing firm to receive a Diamond Award for client and talent satisfaction. The company is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about The BOSS Group at


Optimizing the Business Side of Creative

Cella is the leading expert and advocate for in-house agency operations. We optimize creative operations for large corporations through our end-to-end suite of managed services, consulting and training solutions. A recognized thought leader in the industry, our managed in-house agency teams and experienced management consultants have helped leading corporations maximize the value of their creative resources. Cella is a certified Women’s Business Enterprise and a BLR Holdings company.

Learn more about Cella and read our Cella Perspectives blog at


Inhouse. Creative. Connected.

InSource is an international nonprofit, volunteer-run organization established to motivate creative thinking, promote best practices and enhance the understanding of in-house design within the corporate environment. Committed to design excellence and effective design management, InSource provides in-house creative managers and leaders with the resources and networking opportunities needed to manage their business and maximize the impact and value they provide to their organization.

Learn more about InSource at


Please fill out the form to download your copy of the 2016 In-house Creative Industry Report.

* All fields are required.

Include me on Cella resources for in-house creative leaders:

Download Past Reports Below

2011 | 2012 | 2013 | 2014 | 2015