The BOSS Group, Cella and InSource have teamed up to benchmark the in-house creative community for a fourth consecutive year. The results of this survey provide valuable insights, as well as a source of validation and direction to in-house creative leaders.

More than 460 leaders from in-house creative departments responded to our survey conducted in January 2014. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to retail, government contracting, financial services, pharmaceuticals, higher education, consumer packaged goods and services.

In-house creative leaders were asked to share their stories as they relate to shared challenges and goals across the industry. Topics cover new service offerings, global operations, technology, in-house values and career pathing.

The report covers:

  • In-house reporting structure, staff size, and staffing strategy of your peers
  • Attrition rates, volume and overtime
  • The use of time tracking technology, creative briefs, and project tracking
  • Chargeback models – pros & cons, key challengess
  • Value proposition drivers of the in-house department
  • and more

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Report Partners

Where Talent and Opportunity Meet

The BOSS Group is an award-winning staffing firm for interactive, creative and marketing talent. We’ve been supplying temporary, temp-to-hire, direct hire and managed staffing solutions to leading organizations across virtually every industry sector for more than 25 years. Our clients attest to our expertise in creative staffing, the high caliber of our talent and our track record of service excellence. The BOSS Group is five-time national Best of Staffing award winner. The company has local offices in many major metropolitan areas and is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about The BOSS Group at


Optimizing the Business Side of Creative

Cella is the leading expert and advocate for in-house creative agency management and operations. We specialize in helping these unique teams to maximize the value that they bring to their parent organizations. Through our hands-on work with many of the world’s leading creative teams, our in-depth benchmarking of in-house agencies across the globe, and our highly engaged community of Fortune 1000 creative leaders, Cella defines industry best practices for efficient and effective operations. Our services include managed agency solutions, operations consulting, and professional development all aimed at helping in-house teams thrive.

Learn more about Cella and read our Cella Perspectives blog at


Inhouse. Creative. Connected.

InSource is a nonprofit, volunteer-run organization established to motivate creative thinking, promote best practices and enhance the understanding of in-house design within the corporate environment.

Committed to design excellence and effective design management, InSource provides in-house creative managers and leaders with the resources and networking opportunities needed to manage their business and maximize the impact and value they provide to their organization.

Learn more about InSource at


Download Past Reports Below

2011 | 2012 | 2013

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