2017 In-House Creative Industry Report

This seventh edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.

More than 375 leaders from in-house creative departments participated in our survey conducted in January 2017. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to banking/financial services, consumer products, education, health care, manufacturing and non-for-profit.

Creative leaders shared their stories as they relate to shared challenges and goals across the industry. Topics cover the new paradigm shift of in-house creative teams, managing outside creative agencies, becoming a strategic partner and AOR, consolidating and evolving a large digital design team and the impact of process improvement.


The report covers:

  • In-house reporting structure, staff size and staffing strategy of your peers
  • Benefits and drawbacks on different funding models
  • Attrition rate and perception of available talent in the marketplace
  • Expansion of service offering types
  • Partnerships with offshore/offsite creative and production services
  • Creative leaders' job market paths

2017 In-House Creative Industry
Report Webinar

Report Artwork

About the Report Publishers

Where Talent and Opportunity Meet

The BOSS Group is an award-winning staffing provider for creative, digital and marketing talent. We've been supplying temporary, direct hire and managed staffing solutions to leading organizations across nearly every industry sector for over 27 years. The BOSS Group is an eight-time national Best of Staffing award winner and the only creative staffing firm to receive a Diamond Award for client and talent satisfaction. The company is a certified Women's Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about The BOSS Group at www.thebossgroup.com.


Optimizing the Business Side of Creative

Cella is the leading expert and advocate for in-house agency operations. We optimize creative operations for large corporations through our end-to-end suite of managed services, consulting and training solutions. A recognized thought leader in the industry, our managed in-house agency teams and experienced management consultants have helped leading corporations maximize the value of their creative resources. Cella is a certified Women's Business Enterprise and a BLR Holdings company.

Learn more about Cella and read our Cella Perspectives blog at cellaconsulting.com.


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