2018 In-House Creative Industry Report

This ninth edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.

More than 425 leaders from in-house creative departments participated in our survey conducted in January 2018. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to banking/financial services, consumer products, education, healthcare, manufacturing and not-for-profit.

Creative leaders shared their stories as they relate to shared challenges and goals across the industry. Topics cover in-house transformation, branding in-house creative departments, global considerations for expanding an in-house agency and content management and automation principles.


The report covers:

  • In-house reporting structure, staff size and staffing strategy of your peers
  • Benefits and drawbacks on different funding models
  • Attrition rate and perception of available talent in the marketplace
  • Expansion of service offering types
  • Partnerships with offshore/offsite creative and production services
  • Creative leaders' job market paths

2018 In-House Creative Industry
Report Webinar

Report Artwork

About the Report Publishers

Where Talent and Opportunity Meet

The BOSS Group is an award-winning staffing provider for creative, digital and marketing talent. We’ve been supplying temporary, direct hire and managed staffing solutions to leading organizations across nearly every industry sector for 30 years. The BOSS Group is an eight-time national Best of Staffing-Client and Talent award winner recognized by Inavero for superior client satisfaction. The company is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about The BOSS Group at www.thebossgroup.com.


Positioning In-House Creative Teams for Success

Cella is the leading management consultancy and workforce solutions provider for in-house agencies and creative teams. We are experts at the core practice of managing and operating creative team/in-house agencies, while supporting their ability to adapt to an ever-changing business environment through our consulting services and professional development programs. Cella is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies.

Learn more about Cella and read our Cella Perspectives blog at cellaconsulting.com.


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